Ritani is a fine jewelry company that specializes in handcrafted engagement rings. As the company’s only graphic designer, I created a variety of digital and print assets across all our channels. I worked closely with marketing and copy to creating engaging designs in a variety of formats. I worked on elevating the brands design and spearheaded the conception, strategy and planning of photography.
Direct mail, post cards, mall ads and email campaigns were created to promote an annual fall season event. This yearly event promotes the biggest discounts to winter clothing and is the company’s opportunity to increase sales to their existing customers. Direct mail was targeted to new customers in the U.S. to increase brand awareness.
I participated in #Keyjam2018 by Baidu and Facemoji. Designers were challenged to create a new keyboard which would work on the facemoji application. The targeted age range is 16-25 and the challenge I participated in was retro.
I decided to choose a typewriter as my inspiration and looked at all the small details including the bevel and shine of each individual key. I decided to use the numbers above the keyboard versus built into the first row to simulate an actual typewriter.
My keyboard won the retro theme.
While freelancing for Der Garde, I created a leasing website for Bridgeport’s McLevy Square. The website features imagery of the vibrant downtown life and convenient location for commuters. A new brand identity was created and implemented onto this website for it’s summer launch.
A conceptual project showcasing the poetry of Langston Hughes’ at the Neuberger Museum of Art. This project took three forms, postcard, brochure and poster. The Brochure is foldable and invites patrons to learn about the mission and works at the Neuberger.
Primary colors were a focal point of this brochure in order to demonstrate that race or one’s color-is just that, color. Underneath, everyone is human and has their own passions, talents and struggles. However, these circles also showed the darker truth which is despite being human, sometimes all some people saw were color, not a person.
Branding identity and logo were created for this family owned cleaning business. Heavenly Maid Service wanted to convey their use of natural cleaners while being seen as a more upscale cleaning service.
Chitra is a jewelry designer whose only method of selling her items was word of mouth or from festivals. Lacking a brand or website, a new identity and website was created so she could begin selling online. Business cards and postcards were created to be handed out during festivals and jewelry shows. All products were photographed, tagged and uploaded.
In order to increase awareness on the consumption of plastic bottles at SUNY Purchase College, a series of posters were created. The bold personified posters were aimed to grab the attention of busy students to learn about their role in plastic consumption, but also to show statistically how this is affecting our environment. The posters showed to be very successful with their design captivating the student body and becoming a collectible poster in dorm rooms.
Dollies were a group of women who delivered doughnuts to serviceman abroad during World War 2. This conceptual project explores how Dollies could have been turned into a business.
Black and white photography is used to invoke the time period, while the playful thought bubbles create blissfulness to an era that saw much violence.