Web Design // Digital Design
Designed across multiple brands creating digital assets for wholesale & ecommerce channels including Amazon, Walmart and owned and operated sites. Experience working through the lifecycle of a project, from devising the scope and assets required for each project, to the strategy behind the design. All projects required collaboration across multiple departments and roles including marketing, sales, art directors & copywriters.
From Left to Right
Speedo - Hyper Elite A+
Van Heusen - Stain Shield
IZOD - Men’s Golf Collection
Scroll to the bottom of the pages above to view the enhanced content in action. Updated & Created up to 15+ pages per season.
Designed & built A+ content aimed to further educate the customer about a product’s features and fabrication. A variety of modules are used to make the content more interactive including Hotspots, Carousels and Videos. Pages can be product specific or a collection of items. Content is designed for mobile experiences and uses best practices such as live text for those who may use screen readers.
Designed full flight banners for IZOD, Van Heusen and Warner’s brand.
Designed promotional emails for IZOD & Warner’s brand. Ideated multiple emails which convey on-going promotions, new arrivals and gender segmented products. Worked closely with art directors to follow the aesthetics of each brand including crops, color and typography treatment.
Above: Homepage and Campaign Landing Page . Two of the eight pages of the Brandstore.
In collaboration with our marketing, video, and brand teams, I designed and built the Warners Fall 2021 Amazon Brandstore which launched the All You Need campaign and a new brand look.
The Warners brandstore uses and array of imagery promoting body positivity and inclusivity amongst woman of all ages and body types. Interactive content on the store keeps consumers engaged and brings them into the Warners brand.
I worked on all parts of this project from start to finish including the initial design, internal reviews and revisions, exporting and prepping assets, building and Q&A store with stakeholders, and launching the store.