Graphic Designer // Digital & Print
Ritani is a fine jewelry company that specializes in handcrafted engagement rings. I created a variety of digital and print assets for b2c and b2b channels. I worked closely with marketing/copy to create engaging designs that elevated the new branding. I spearheaded the conception, strategy and planning of photography for use in digital/print formats.
Created all promotional and journey emails with new branding during 2018. Promotional emails focused on buyers interested in engagement rings, fine jewelry and anniversary gifts. Journey emails led customers through the purchase process for rings prior to their wedding.
Created various digital banners, static and animated, to entice customers to check out new styles and rings at a certain price point.
Ritani’s look book is a yearly publication that is sent to current customers showcasing new styles. The book uses the new branding introduced in 2017.
My Role: Art directed photography for each product showcased in the book ranging from engagement rings, wedding bands, and fine jewelry. Did minor retouching on shots and color balancing to prepare them for print using Photoshop. Laid out entire 30+ page book including glossary, typography, page numbers and crops using InDesign.
Designed social media cover photos, and slides to help educate customers about Ritani’s services.
Designed mobile and desktop screens for a new email capture on Ritani’s website. This email capture gathered more details about the customer base including their birthdate, gender, email address, and product preferences. The information on the email capture helped place customers on the correct set of journey emails.